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Sparks Fusion

Privacy Policy

Last Updated: July 11, 2025

Introduction

SparksFusion (“we,” “us,” or “our”) is committed to protecting the privacy and personal data of our users. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information when you visit our website [www.sparksfusion.com] (the “Website”), use our services, or interact with us through our platform. This policy applies to all users of our Website and services (collectively, the “Services”).

By accessing or using our Services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please refrain from using our Services. We may update this Privacy Policy periodically to reflect changes in legal requirements, our services, or data practices. Updates will be posted on this page with a revised “Last Updated” date.

This Privacy Policy is designed to comply with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Online Privacy Protection Act (CalOPPA), and other relevant regulations. We aim to provide transparency about how your data is handled and ensure you have control over your personal information.

Information We Collect

We collect information to provide, improve, and personalize our Services. The types of information we collect include:

1. Personal Information

Personal information is data that can identify you, either directly or indirectly. We may collect the following personal information when you interact with our Services:

  • Contact Information: Name, email address, phone number, and mailing address provided when you sign up, contact us, or make a purchase.
  • Account Information: Username, password, and other credentials used to access our Services.
  • Payment Information: Credit/debit card details, billing address, and other financial information processed through secure third-party payment processors.
  • Professional Information: Job title, company name, or other business-related details if you engage with us for professional services or partnerships.
  • User-Provided Content: Comments, reviews, or other data you submit through forms, surveys, or interactive features on our Website.

2. Automatically Collected Information

When you visit our Website, we may automatically collect certain information using cookies, web beacons, and similar technologies:

  • Device Information: IP address, browser type, operating system, device type, and unique device identifiers.
  • Usage Data: Pages visited, time spent on the Website, clickstream data, referral URLs, and other browsing behavior.
  • Cookies and Tracking Technologies: We use cookies to enhance user experience, analyze Website performance, and serve personalized ads. Cookies are small text files stored on your device that help us recognize you and customize your experience. You can manage cookie preferences through your browser settings.
  • Advertising IDs: Identifiers such as Apple’s Identifier for Advertising (IDFA) or Android’s Advertising ID (AAID) for personalized advertising.

3. Information from Third Parties

We may receive information about you from third parties, such as:

  • Analytics Providers: Data from services like Google Analytics to understand Website usage and improve functionality.
  • Advertising Partners: Information about your interests for targeted advertising, subject to your consent where required.
  • Social Media Platforms: Data shared when you interact with our Services via social media features or logins, subject to the respective platform’s privacy policies.

4. Sensitive Information

In some cases, we may collect sensitive personal information, such as demographic data or professional qualifications, with your explicit consent or as required for specific services (e.g., job applications or event registrations). We only process sensitive data when necessary and in compliance with applicable laws.

How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Improve Services: Process transactions, manage accounts, respond to inquiries, and enhance Website functionality.
  • To Personalize Your Experience: Deliver tailored content, recommendations, and advertisements based on your preferences and usage patterns.
  • To Communicate with You: Send transactional emails (e.g., order confirmations), promotional materials, newsletters, or updates about our Services, with your consent where required.
  • To Analyze and Optimize: Monitor Website performance, analyze user behavior, and improve our Services through aggregated or anonymized data.
  • To Comply with Legal Obligations: Meet regulatory requirements, enforce our policies, and respond to legal requests (e.g., court orders or law enforcement inquiries).
  • To Ensure Security: Detect and prevent fraud, unauthorized access, or other malicious activities.
  • For Marketing and Advertising: Deliver targeted ads through third-party platforms, subject to your consent and applicable laws.

We process personal data based on the following legal bases under GDPR (where applicable):

  • Consent: When you explicitly agree to data processing (e.g., newsletter subscriptions or cookie usage).
  • Contractual Necessity: To fulfill our obligations under a contract, such as delivering purchased services.
  • Legitimate Interests: For purposes like improving our Services or preventing fraud, provided these interests do not override your rights.
  • Legal Obligation: To comply with applicable laws or regulations.

How We Share Your Information

We may share your information with third parties under the following circumstances:

  • Service Providers: We engage trusted third parties to perform functions like payment processing, hosting, analytics, and marketing. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
  • Advertising Partners: With your consent, we may share data with advertising networks to deliver personalized ads. For example, we comply with Google’s EU User Consent Policy for AdSense by obtaining consent for cookies and data sharing in the EEA and UK.
  • Business Partners: We may share limited data with partners to facilitate services, such as joint promotions or integrations, with appropriate safeguards in place.
  • Legal Compliance: We may disclose information to comply with legal obligations, respond to government requests, or protect our rights and users’ safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity, with notice and safeguards as required by law.

We do not sell your personal information to third parties for monetary compensation. However, under CCPA, sharing data for targeted advertising may be considered a “sale.” California residents have specific rights regarding such sharing, as outlined below.

Your Rights and Choices

You have rights regarding your personal data, depending on your jurisdiction:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Deletion: Request the deletion of your data, subject to legal retention obligations.
  • Opt-Out: Opt out of data sharing for targeted advertising or marketing communications.
  • Restriction: Request restrictions on how we process your data, where applicable.
  • Data Portability: Request your data in a machine-readable format for transfer to another service.
  • Revoke Consent: Withdraw consent for data processing at any time, where consent is the legal basis.

To exercise these rights, contact us at privacy@sparksfusion.com or through our Website’s contact form. We will respond within the timeframes required by law (e.g., 30 days under GDPR, 45 days under CCPA).

California Residents (CCPA)

Under the CCPA, California residents have additional rights:

  • Right to Know: Request details about the categories of personal information collected, used, or shared.
  • Right to Delete: Request deletion of your personal information, subject to exceptions.
  • Right to Opt-Out of Sale: Opt out of the “sale” of your personal information, including for targeted advertising.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To opt out of data sharing, use the “Do Not Sell My Personal Information” link in our Website footer or contact us.

EU/EEA and UK Residents (GDPR)

Under GDPR, you have the right to lodge a complaint with a supervisory authority if you believe our data processing violates GDPR. We use Standard Contractual Clauses (SCCs) for data transfers outside the EEA or UK to ensure adequate protection.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized ads. Cookies may include:

  • Essential Cookies: Necessary for Website functionality (e.g., session management).
  • Performance Cookies: Collect analytics to improve Website performance.
  • Advertising Cookies: Enable personalized ads through third-party networks.

You can manage cookie preferences through our consent management tool or your browser settings. For Google AdSense compliance, we obtain explicit consent for cookies and data sharing in the EEA and UK.

Data Security

We implement physical, technical, and administrative safeguards to protect your data, including encryption, secure servers, and access controls. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access or breaches. If a data breach occurs, we will notify affected users and authorities as required by law.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:

  • Account data is retained while your account is active and for a reasonable period afterward for administrative purposes.
  • Transaction data may be retained for up to 7 years to comply with tax or legal requirements.
  • Biometric data (if applicable) is deleted within 3 years for Illinois residents, per state law.

When data is no longer needed, we securely delete or anonymize it.

Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to review the privacy policies of those websites before providing personal information.

Children’s Privacy

Our Services are not directed to individuals under 16. We do not knowingly collect personal information from children. If we learn that we have collected such data without parental consent, we will delete it promptly.

International Data Transfers

SparksFusion operates globally, and your data may be transferred to and processed in countries outside your jurisdiction, including the United States. We ensure compliance with data protection laws through mechanisms like SCCs for transfers outside the EEA or UK.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a prominent notice on our Website. Please review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:

  • Email: privacy@sparksfusion.com
  • Mailing Address: SparksFusion, 123 Innovation Drive, Suite 100, Charlotte, NC 28227
  • Phone: (704) 555-1234

We are committed to addressing your inquiries promptly and transparently.

Consent to This Privacy Policy

By using our Services, you consent to this Privacy Policy. For certain data processing activities (e.g., cookies, newsletters), we may request explicit consent through checkboxes or other mechanisms, as required by law.